One of the technologies that companies are utilising more and more is drone photography. While conventional photography remains an appealing option, with drone shots, you have the opportunity to really wow your customers and open yourself up to more leads and sales. In the property sector, finding ways to set yourself apart from the competition is essential, and drone photography and videography is a way to help you attract more clients and improve your brand recognition while also producing impeccable content for your business.
As a more dynamic way to create shots, drone photography delivers a number of advantages for businesses. In this guide, we’ll explore some of those benefits and break down why more businesses should adopt it into their processes.
Drone photography benefits
Something different for buyers and investors
Drone photos and videos are something different. Most people will be expecting to see street-level photography, and being able to show them something different elicits extra attention from the right audiences. When it comes to photography for estate agents, drones can help you show a property in context to its surroundings with far more accuracy and ease than with traditional photography methods, and it helps you to show off features that may otherwise go unnoticed.
From swimming pools and garden sizes to property extensions, car parks and garages, drones enable you to really make an impression with your visuals and show potential buyers what they are getting for their money. With this type of camera equipment, you can show off features that might otherwise get missed, helping you to sign on new clients faster.
A unique perspective
One of the primary benefits of opting for aerial photography with drone equipment is that you’re able to capture images that you wouldn’t be able to with a standard camera. It can help you gain a great advantage over your competitors by offering customers something different with unique visuals. Being able to showcase buildings, landscapes and environments from the sky can be an incredibly effective way to target certain markets who may want specific features, such as a waterfront property, for example.
A birds-eye view of the area can be an advantage in a variety of applications and industries, from engineering and agriculture to topographical mapping. From above, you gain an overview of the scale of an area so it’s an effective way to view the progress of construction projects or for use in architectural designs, as well as providing an overview of available land for planning to show amenities nearby or proximity to other buildings.
More accurate scale
When it comes to drone photography benefits, having an accurate portrayal of proportions can make all the difference to a business, whether it’s marketing properties, constructing new buildings or even settling legal battles over land disputes. Aerial images give a better sense of scale than traditional photography can achieve, so you can see real-life images rather than sketches which can be difficult to comprehend.
When carrying out photography a commercial project, it’s common to encounter access issues and obstacles that can make carrying out a job almost impossible. With drone photographers, you don’t need to worry about a delayed project due to obstructions, because the equipment can overcome those challenges. Drone pilots can access a clear view of the project with ease and deliver uninterrupted footage that you can use straight away, with no hold ups to think about.
Impress clients and bolster marketing efforts
Investing in aerial photography with drones is a step that many people feel wary of making, but it can make all the difference when working with clients. Drone photography can enhance your marketing efforts, providing you with photographs and videos that you can use to capture the uniqueness and beauty of a commercial property.
Drone photography sets you apart from your competition and can dramatically boost your marketing campaigns for a greater reputation and recognition from customers. Putting the extra effort into your visuals shows to clients and customers that you’re willing to go the extra mile, and that can work wonders in boosting your brand image and loyalty from customers.
Creative videography
Drones can be used to take amazing aerial photographs, but they can also be used for awe-inspiring videography too. An aerial videographer will be able to create dynamic content for your website, marketing materials or for social media that can help you garner more leads and increase conversions for your business. Video adds a more personal element to your content and as a breakout trend in the digital marketing sector, it’s an essential for any business today.
For estate agents, builders and property investors, video can make all the difference in providing clients with a detailed tour of the local area, of the land included with the property and gives a more personal experience for those interested in the property or land. It puts agents and other property professionals in a better position to sell or lease a property, because clients have a better view of how it looks and how well it will suit their requirements.
Better, swifter listings
Aerial drone photography has become a versatile tool for so many businesses, thanks to the wide range of applications it can be used for. As a resourceful tool for visual content, it can be used by estate agents and property professionals to create better listings that will encourage sales and convert interested parties into buyers.
From 3D models and mapping to videography, it serves as a robust and flexible tool to encourage sales, and is something that professionals in this industry can use to their advantage for tasks such as land inspections and surveillance as well as promotion of new listings. The speed and agility of drone equipment means that it’s more easily accessible for any location, remote or central, and that’s to the benefit of property professionals who can harness its benefits to the full, regardless of location.
Appeal to a millennial market
In a tech-savvy market, where businesses are constantly competing with one another, having access to drone photography and videography is a real advantage. It enables you to stand out and cater to a millennial market which is the largest segment of the working age population and an audience that has come to expect businesses to stay up to date with the latest tech trends.
Property buyers are skewing younger and embracing innovation more than older generations, so if you’re aiming to appeal to this group who are now the dominant buyers and business owners, shifting to a technological environment is vital. You need to offer millennials something unique and tech-savvy, and drone footage is one way to achieve just that.
Cost-effective technology
Over recent years, there’s been a decrease in the cost of entry level drone technology, so whether you buy or hire professionals to manage the equipment for you, the costs are far lower than they used to be. What’s more, when you compare the cost of hiring manned aircraft to capture aerial photos, which was up until relatively recently the only solution, it’s not only a cost-saving measure but also a solution that results in lower fuel emissions.
Drone equipment makes it possible for businesses to access better visuals at a lower cost. In situations where using manned aircraft or scaffolding would be unsafe or where satellite images won’t deliver the right level of detail, drone photography is perfect. When operated correctly, drone photography provides the perfect balance between detail and safety for your project, giving you fantastic images without the risk.
The ROI on drones
The property sector is increasingly using drone equipment to create dynamic video content and aerial photography, improving property listings and attracting more potential clients. It can help you to sell or rent a listing faster, attract potential buyers and investors, and boost the reputation of your business.
To maximise your return on investment, make a plan for the type of images you want to capture before hiring a drone photographer, so that you’re both working to the same set of guidelines and setting expectations early. It’s essential that you hire a photographer with drone experience and a strong portfolio so that you can be confident that the images you’ll receive will be the right standard and in keeping with what you have in mind.
Make sure you’re including drone videography and photography in your regular marketing efforts too, such as on social channels, in direct mail campaigns and in email marketing or even signage. It can help to elevate a regular campaign into something truly memorable and attention-grabbing.
Conclusion
Aerial drone photography offers incredible potential for capturing unique visuals and video footage that can enhance the marketing efforts of any business. Whether showing a vast expanse of land, highlighting proximity to other buildings and landmarks or providing a creative perspective for estate agents and property professionals, drone photography is useful for a wide variety of applications and can lift the content you’re putting out to customers and clients.